3 Nonprofits on Instagram to follow for inspiration

Updated: Jun 3, 2020

While most of us can surely remember our lives pre-Instagram, can you imagine a nonprofit marketing plan today that doesn’t leverage it? The visually-appealing and easy-to-use platform facilitates successful, high-impact nonprofit social media campaigns, making it a favorite (and a must!) for nonprofits.

1. World Bicycle Relief

World Bicycle Relief provides bikes for rural Africans to improve their livelihood. This Instagram account shows a captivating collection of smiling faces and portraits of humans whose daily lives have been transformed by owning a bike. Although Africa has beautiful landscapes and majestic animals that provide plenty of social media fodder, this nonprofit didn’t focus on those. Instead, they chose to capture only the human stories behind their mission.

What they're doing right

  • Human centric images that connect to viewers’ hearts

  • Feature youth and others directly helped, in order to show actual impact achieved

  • Smiling facings of clients shows their positivity despite difficult lives

  • Great lighting in every photo creates a sense of hopefulness

  • Family and group photos give a sense of large scale impact

  • Bicycle photos show the physical product donated

  • Images of people using their bicycles tell the story of transformed lives

  • Branded images for #givingtuesday and special campaigns

2. Neverthirst

Neverthirst provides water solutions for North Africa and Southern Asia. What makes their Instagram portfolio stand out is how the images show dire need for clean water.

This nonprofit effectively demonstrates the risky situation of families and individuals who are relying on foul, muddy water. Several Instagram posts compare glasses of cloudy and clean water, thereby emphasizing the urgent need for fresh drinking source.

What they're doing right

  • Demonstrate the urgent need that their work addresses

  • Pictures of dirty water to illustrate crisis

  • Feature people who are experiencing water shortage

  • Images of work being done to help those in need

  • Photos of local partners and planning process, to give donors a “behind the scenes” perspective

  • Fundraising images, to show efforts being made in North America

  • Images of families successfully helped to communicate success

3. Roots and Shoots

Roots and Shoots is a project of Jane Goodall Institute that promotes literacy in Indonesia and spreads awareness about deforestation. In this nonprofit’s case, the visionary Jane Goodall is central to the organization’s image. So it makes sense to highlight her active involvement on Instagram. Goodall’s high profile serves to drive support for their cause.

What they're doing right

  • Feature the visionary Jane Goodall and highlight her strong involvement

  • Promote fashion partnerships to garner attention e.g. sweater collaboration with a major brand label

  • Highlight branded merchandise e.g. Roots and Shoots slogan t-shirts

  • Create images with quotes e.g. nonprofit’s motto “Grow Something”

These nonprofits are doing a great job of leveraging Instagram, and they’re setting an excellent example for the rest of us to learn from.


5 views0 comments

Recent Posts

See All
  • LinkedIn

© 2020 by Worthy Design Studio